GameChangers

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From the Publisher 2015

Author: Norman Rosinski
August, 2015 Issue

“Progress is impossible without change,
and those who cannot change their minds
cannot change anything.”
—George Bernard Shaw

 
Welcome to the third annual GameChangers issue of NorthBay biz. Believe it or not, the magazine does follow a traditional monthly format, but we also publish several bonus issues throughout the course of the year (Top 500, BEST Of the North Bay, Wine/Harvest Fair and North Bay Perspectives: A Climate for Success). The publication of these bonus issues lets us provide additional coverage on topics not regularly covered by the monthly issues.
 
Our newest entry into the bonus issue category is GameChangers, and its purpose is to provide a special focus on the people and organizations that are shaping the future of the North Bay. The idea had been ruminating for a few years and finally found fruition in its inaugural debut in 2013. The feedback following the first two issues was overwhelmingly positive. So as we transition to what’s become an annual edition, we’ve heightened expectations to meet.

One advantage we had this year is that all the work we put into compiling lists of worthy candidates over the past two years is still viable. Eligible for consideration are businesses, nonprofit organizations, educational institutions and philanthropists. And much like the last two years, we realized there were significantly more candidates meriting inclusion than we had space for. And so the internal debate was ignited anew.
 
Originally to solve this dilemma, we reached out to North Bay leaders across geographic and business sectors to help us refine the list of candidates for this special issue. Each of the individuals who responded contributed candidates we hadn’t considered in our original ponderings.

This year, we again reached out to leaders across the North Bay for their input. The fresh suggestions we received were invaluable as it added several organizations, businesses and individuals to the list to be considered. Then, with an updated list, the difficult part remained—culling the candidates and choosing who was to be included. We were assisted by the insightful commentary provided by the leaders we contacted, but it boiled down to lots of detailed discussion with the editors and some further research until we were confident we’d made the right choices for this year’s GameChangers issue. 
 
Geographically, the GameChangers stories are fairly evenly spread throughout the North Bay this year with individual and overlapping focus on Marin, Napa and Sonoma counties. There were dozens of other companies, organizations and individuals worthy of inclusion in this issue, and they’ll be considered again next year. This exercise confirmed what we already knew: The region is blessed to have so many extraordinary people living and working within its boundaries.

As you read, you’ll notice this issue differs significantly from our regular publication. It contains none of our regular features or columns. You’ll also note that the layout and design has been altered to better align with the special nature of this issue.

That’s it for now. Hope you enjoy reading, as much as we enjoyed creating, this special GameChangers issue of NorthBay biz magazine.
 

 

 

 

 

 

 

 

 

In this Issue

Driven To Succeed

To call Sonoma Raceway a track is an understatement. The year-round motorsports complex is home to 75 businesses in 104 shops, a performance racing school, a kart track, several campgrounds, 44 pit ...

Rebranding

The fear of getting stale has many businesses looking at freshening up their brand—a process that requires much more than a simple logo redesign or new tagline, according to Trini Amador, mana...

How To Protect Your Small Business

Your small business is humming along smoothly, providing a service or product that’s keeping your bottom line—and your customers—happy. Suddenly, a serious issue arises with an emp...

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