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Publishers Forum

The Worlds of Health and Business

Columnist: Lawrence Amaturo
Aug, 2018 Issue

Welcome to the August “Health & Medicine” issue, which merges the worlds of health and business. Maintaining good health doesn’t happen by accident—it requires an intentional effort to make good lifestyle choices. Whether you’re a large employer or a small business owner, chances are you know how important it is to support the health of your employees. In this issue, there’s something for everyone.


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The Risky Biz of Cannabis

Columnist: Lawrence Amaturo
Jul, 2018 Issue

God must have created the North Bay with “agribusiness” in mind. From the moment you drive North over the Golden Gate Bridge, the diverse microclimates, varied topsoil compositions and glorious sunshine join to create the perfect environment for growing just about anything.


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The Power of Education & Challenges in the Skilled Labor Market

Columnist: Lawrence Amaturo
Jun, 2018 Issue

Welcome to our “Education and Jobs” issue! This year, Santa Rosa Junior College celebrates its centennial—100 years of service to the community. Many accomplished people in every profession started their academic careers at a community college. Steve Jobs started Apple Computers in the Jobs’ family garage with a fellow student from De Anza College (Cupertino, Calif.). Eileen Collins, a retired NASA astronaut, was the first female pilot and first female commander of a Space Shuttle, graduated from Corning Community College (Corning, New York) in 1976. And two-time academy award winner, Tom Hanks, studied theater at Chabot College (Hayward, Calif.), before transferring to California State University, Sacramento.


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Congratulations to the Best of the Best

Columnist: Lawrence Amaturo
NBB Best Of, May, 2018

Welcome to the BEST Of the North Bay issue of NorthBay biz magazine. All of us get a thrill presenting this annual celebration of our very best businesses in Napa, Marin and Sonoma counties across dozens of industries. Inside, we reveal the 2018 winners of our annual readers’ poll, and you’ll get a glimpse of why these companies were voted the BEST Of in the North Bay.


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On Women and Being a Feminist

Columnist: Lawrence Amaturo
May, 2018 Issue

Allow me to let you in on a little secret: I am a feminist. Now I am not referring to the overused, much maligned (and incorrect) descriptions of this term—no bra burners or male chauvinist pigs commentary intended whatsoever. Being a feminist has nothing to do with male bashing and everything to do with gender equality. My definition of feminism is one that sees women as equally capable to succeed in their chosen paths as anyone else. As a husband and the father of two teenage daughters, I know a thing or two or three about women. My wife, Susan Chinn Amaturo, is a full-time working mother, and my two daughters are stepping into their young adult lives with their own hopes, goals and dreams. They are strong, determined and resilient.


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Lets Resolve Construction Barriers Together

Columnist: Lawrence Amaturo
Apr, 2018 Issue

The firestorm of October 2017 brought a pernicious problem into the light and shoved it firmly center stage—a dearth of skilled construction labor. But long before the wildfires, Mike Yates, president of the local Teamsters, knew the North Bay had a severe shortage of well-trained construction workers. Jack Buckhorn of the North Bay Labor Council and North Coast Builders Exchange and Marin County Builders Exchange CEOs Keith Woods and Rick Wells did, too. It was one of the factors behind delayed construction projects, artificially inflating construction pricing and contributing to the stampede of skilled talent driving from the North Bay to San Francisco and Silicon Valley for more lucrative work, despite the oppressive commute.


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Economic Booms and the Haves and Have-Nots

Columnist: Lawrence Amaturo
NBB Top 500, Mar, 2018

It looks like we’re in for a great ride this year. Who knows for how long, but the North Bays economic engine is roaring on eight cylinders. Roadblocks lie in wait—employment obstacles, natural disasters, partisan disputes and often stifling regulatory hurdles—but our areas strongest companies are as vigorous as theyve been in a decade. Youll see for yourself as you review this years long anticipated NorthBay biz Top 500 data.


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First and Second Loves

Columnist: Lawrence Amaturo
Mar, 2018 Issue

My first love from California was (and still is) my wife, Susan Chinn Amaturo. My second love was Rafanelli Vineyards Zinfandel. I’m not so sure the first would have happened if not for the second


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The Power of Reflection

Columnist: Lawrence Amaturo
Feb, 2018 Issue

“Review, reflect and realign”—this was the essence of the advice my father, Joe Amaturo, gave me the morning of my birthday last November. I thought sharing a lack of interest in my own birthday that day would have sat well with a guy who’s observed a bunch more birthdays than I have; boy was I wrong. He had a completely different take on the matter and admonished me for not jumping on the opportunity to take stock that day and improve myself. My father’s 90-plus years of wisdom clarified that birthdays offer a chance to reflect upon your successes, learn from any failures and to realign yourself before moving forward. Each new year offers each of us that same opportunity. 


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The Gift of Giving

Columnist: Lawrence Amaturo
Jan, 2018 Issue

Have you heard of the Florida-based supermarket chain known as Publix? Founded in 1930, Publix is recognized by loyal shoppers and its competition as one of the best-run retailers in the nation. George Jenkins was its rags-to-riches founder and acquired, innovated, and mentored his way to create a $9 billion dollar grocery behemoth. Jenkins introduced wide aisles, automatic door openers, air conditioning and brightly-lit merchandise to the industry and benefited greatly because of it.


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New Beginnings and New Perspectives

Author: Lawrence Amaturo
Dec, 2017 Issue

Welcome to our fifth edition of North Bay Perspective, and my first column as the new publisher ofNorthBay biz.

In this year’s Perspective issue, we take an in-depth look at long-standing problems in the North Bay and the steps community leaders have taken to resolve them. In the aftermath of the October wildfires, many of these problems have been amplified, and it’s clear that each of the counties must boldly move forward to recover, rebuild and thrive. It’s an all-hands-on-deck time for us that has already altered the real estate, employment, medical, construction and skilled-labor fields. In the coming issues, we’ll analyze these challenges and report on the opportunities they present.


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Beginnings

Columnist: Norm Rosinski
Dec, 2017 Issue

Welcome to the December Growth/No Growth issue of NorthBay biz magazine. This issue is special in a couple of ways. It’s the first magazine we’re publishing after the fires and I want to extend a special thanks to our staff of editors, writers, photographers and columnists who all did a superb job of capturing the magnitude of the catastrophic loss we’ve all been through.


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On the Rise

Columnist: Norman Rosinski
NBB Top 500, Mar, 2017

While the local economy took its share of his over the past eight to nine years, it's held up remarkably well, especially when compared to other locales.


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Here We Go Again

Columnist: Norman Rosinski
NB Persepective, Feb, 2017

Is it really a shocker that people would choose zero income tax over thirteen percent?


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A Climate for Success

Columnist: Norman Rosinski
NB Persepective, Jan, 2017

This year’s Perspective issue has changed its focus again, looking to identify the most business-friendly communities in the North Bay.


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A New Year

Columnist: Norman Rosinski
NB Persepective, Jan, 2017

What Trump accomplished defied the long odds against him.


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Another Year

Columnist: Norman Rosinski
Dec, 2016 Issue

That’s one of the great achievements of our country’s electoral system—the acceptance of election results and ultimately the peaceful transition of power.


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Why Is More Never Enough?

Columnist: Norman Rosinski
Nov, 2016 Issue

This November ballot calls for more than $32 billion in new borrowing from 193 new bond measures.


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Wine Along with Me

Columnist: Norman Rosinski
Special Wine Issue, Oct, 2016

This is the 18th year that NorthBay biz has been the official print publication of the Sonoma County Harvest Fair.


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How Much Is Enough?

Columnist: Norman Rosinski
Oct, 2016 Issue

There's more money to spend than ever before, yet the fall ballot is crammed with requests for more.


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Conflicted

Columnist: Norman Rosinski
Sep, 2016 Issue

 A potential solution to unleash the power of the market might be in the offing, and I’m forced to hold my nose because of the stench of how this scheme/solution was hatched.


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...And Not A Drop to Drink

Columnist: Norman Rosinski
Jul, 2016 Issue

Water policy urgently needs to be changed to find a better balance so human and economic benefits have equal footing with the environment


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To Dis with Data

Columnist: Norman Rosinski
Jun, 2016 Issue

The last things liberals praise is individual achievement.


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Being the Best

Columnist: Norman Rosinski
NBB Best Of, May, 2016

If you stop and think about it, every business, no matter how large they are today, started out as a small business.


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Something Wicked This Way Comes

May, 2016 Issue

It’s always fun when California lawmakers undertake an interesting economics experiment with the electorate serving as the guinea pigs.


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In this Issue

Focus On Inflammation

The word inflammation comes from the Latin word inflammationem, which means “a setting on fire.” Certainly anyone who has experienced the feelings of heat, redness, swelling, pain and bu...

Crisis Management & Lessons Learned

Deborah Yount received the first call at 4 a.m. on October 9. A massive wildfire was raging through north Santa Rosa and the Fountaingrove area, where Medtronic operates a facility that employs 600....

Integrative Medicine

A 40-year old Santa Rosa mom with common, everyday life stress was suffering from migraine headaches so disabling that she would lose work several times a month. “Ordinary medications hadn&rsq...

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