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Vine Wise

Augmented Social Media_the New Normal

Columnist: Tim Carl
Feb, 2018 Issue

I’ve never been a big believer in the power of social media when it comes to selling wine. The idea that someone might become enamored with a new winery or wine brand because of some pithy antidotes on Twitter or a few hyperbolically colorized photos on Instagram has always seemed far-fetched. However, what we are seeing now is that social media coupled with technology is helping to fuel unprecedented volatility that will eventually spread to the world of wine. 


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For Now No Pot Infused Wine Allowed in California

Columnist: Tim Carl
Jan, 2018 Issue

Recently, three California agencies released rules on growing and selling cannabis. The regulations, devised by the state’s Department of Health, Department of Food and Agriculture, and the Bureau of Cannabis Control—who knew that even existed? Together, these agencies offer the first glimpse into how things have changed since the sale of recreational marijuana became legal on January 1. 


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Wine Country Will Survive

Columnist: Tim Carl
Dec, 2017 Issue

The fires in Northern California Wine Country are tragic beyond comprehension and resulted in an obscenely too-high number of people losing their lives. Beyond the loss of life, thousands of families’ homes and hundreds of businesses were damaged or destroyed, and countless animals and forests have been decimated.


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Things are Heating Up

Columnist: Tim Carl
Aug, 2017 Issue

It’s a fact that increasing temperatures will impact wine-grape growing. I’m not arguing one side or the other of the climate change debate. You either believe humans are the cause of increasing temperatures or you think this is a normal cycle of warming.


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Hobby Loss

Columnist: Tim Carl
Jan, 2017 Issue

I don’t really envision the wholesale removal of vineyards in favor of cannabis, but I can imagine adding a marijuana crop to existing operations will be too attractive to pass up for many.


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Synthetic Wine

Columnist: Tim Carl
Dec, 2016 Issue

As wine businesses continue to evolve, it's important to know what the value proposition of wine actually is for most consumers.


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Hedging the Future

Columnist: Tim Carl
Nov, 2016 Issue

Up until recently, hedge funds and private equity typically stayed away from wineries and vineyards. There just wasnt enough profit potential.


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Secret Sauce

Columnist: Tim Carl
Oct, 2016 Issue

I remember getting high scores and a feature story on my wine in Wine Spectator. I was thrilled and waited for the phone to ring off the hook.


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Highest and Best Use

Author: Tim Carl
Columnist: Tim Carl
Sep, 2016 Issue

I only spent a brief amount of time at McKinsey, but even so, it changed the way I think. 


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Cork vs. Screw Cap

Author: Tim Carl
Columnist: Tim Carl
Jul, 2016 Issue

I love corks, but I think that has more to do with their natural origins and the fact they provide a certain level of tradition, theater and ceremony more than anything else.


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Thomas Jefferson's Dream

Author: Tim Carl
Columnist: Tim Carl
Jun, 2016 Issue

“Bringing wine to France is like bringing sand to a beach."


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Tourism From China Will Increase

Author: Tim Carl
May, 2016 Issue

On average, visitors from China spent $6,000 per person during trips to the United States, which was more than any of the other groups surveyed.


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Sobering News

Author: Tim Carl
Columnist: Tim Carl
Apr, 2016 Issue

If we could study how consumers were acting in 1938 we might get a better idea about where things may go for us in the near term.


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Everything Changes

Author: Tim Carl
Columnist: Tim Carl
Mar, 2016 Issue

When the only thing that is constant is change.


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Evolving Tastes?

Author: Tim Carl
Columnist: Tim Carl
Feb, 2016 Issue

Envisioning a future where grapes aren’t the biggest industry around here.


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Wine World: California's Newest Theme Park

Author: Tim Carl
Columnist: Tim Carl
Jan, 2016 Issue

Is Wine Country in danger of Disneyfication?


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Herd Mentality

Author: Tim Carl
Columnist: Tim Carl
Special Wine Issue, Dec, 2015

[Robert] Parker produced a simple method that provided busy, successful people with the ability to purchase exclusive luxury items that appealed to the American palate.


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Will Winter Bring A Super El Nino?

Author: Tim Carl
Columnist: Tim Carl
Special Wine Issue, Nov, 2015

 It’s time to assess and take action regarding potential winter flooding.


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Attack of the Robot Winemakers

Columnist: Tim Carl
Special Wine Issue, Oct, 2015

There’s something to be said for technology’s role in winemaking—but nothing can replace the human touch.


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How Many Tasting Rooms Are Enough?

Author: Tim Carl
Columnist: Tim Carl
Special Wine Issue, Oct, 2015

Normally, I lean toward the free-market side of things, but even I’m starting to wonder about the future of our downtowns.


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Water: Blood in the Veins

Columnist: Tim Carl
Sep, 2015 Issue

Our water troubles could worsen before they get better.


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Welcome to the New Vine Wise

Columnist: Tim Carl
Aug, 2015 Issue

Tim Carl introduces himself with his first Vine Wise column.


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Climate Change

Columnist: Richard L. Thomas
Dec, 2014 Issue

Will our warming temperatures become the norm?


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Sonoma County’s Agricultural Roots, Part 2

Columnist: Richard L. Thomas
Nov, 2014 Issue

Rich continues a look back on our agricultural/viticulture roots, then takes a look toward the future.


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Sonoma County's Agricultural Roots

Columnist: Richard L. Thomas
Special Wine Issue, Oct, 2014

Rich takes a look back at history and at the beginnings of SRJC’s agriculture program.


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In this Issue

The Unseen Damage

The fires that raged through Sonoma and Napa counties last October have the potential to create lasting psychological effects on individuals and communities, straining an already stressed mental healt...

Being Heart Safe

Imagine this: You’re in your office working at your desk and a coworker approaches in distress, collapsing in front of you. What would you do? Your mind would probably race: Is this a heart atta...

How to Stay Fit and Healthy

How old would you be if you didn’t know how old you are? That’s the question once posed by Satchel Paige, who became a legend in his lifetime, known as perhaps the best pitcher in baseball...

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