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2015 BEST Real Estate Company: Coldwell Banker

Author: Tim Carl
May, 2015 Issue

Our people are deeply committed to service. It s a philosophy that comes from the top down: We believe in people, schools and community. Noreen Smith

 
Coldwell Banker was founded in the aftermath of the great San Francisco earthquake of 1906 as a way to provide real estate services to the city. Today, Coldwell Banker Residential Brokerage is the largest residential real estate brokerage in Northern California, serving the markets from Monterey to Tahoe and nearly every market in between,says Noreen Smith, regional vice president for the Coldwell Banker Residential Brokerage San Francisco Bay Area region.
 
We are the largest real estate brokerage in the North Bay, with a sterling reputation for professionalism and customer service,” Smith says. “As the number one brokerage, we have a keen understanding of the local markets and specific neighborhoods. But our network of agents, offices and clients goes far beyond the North Bay. We’re also the largest residential brokerage company in the Bay Area and all across the United States. And, given the fact that more and more buyers of North Bay homes are coming here from other regions, that network of agents and potential buyers is a tremendous advantage for our clients right here in our own backyard.
 
Another area where Coldwell Banker excels is in servicing a wide range of needs. We handle all price segments and local markets in the North Bay, but we also have a real expertise in the luxury housing market,Smith says. Coldwell Banker sells more million-dollar homes than any other real estate brokerage in the Bay Area. That expertise benefits our clients, whether it comes to marketing their beautiful property or helping a client find that perfect home in the North Bay.” 
 
And there’s no standing still. Coldwell Banker Residential Brokerage works constantly to improve the real estate experience by using all the tools available. As Smith explains, We really stepped up our use of technology, and that’s been a tremendous benefit to our buyers and sellers. We understand just how important the Internet and social media have become in searching for a home. As a result, we’re spending a lot more time and money on the digital marketing of our properties.
 
Coldwell Banker is also on the cutting edge of real estate technology. The company has received an Inman News Innovator Award for Most Innovative Technologyfor its leads-management system, joining such tech heavyweights as Google and Zillow. The brokerage plans to continue expanding its digital presence in the future.
 
In the future, the brokerage expects to establish an expanded digital presence. This is a way to not only market our properties but also to bring more client leads to our agents. We continue to see the number of electronic leads to our sales associates grow sharply, and we expect that growth curve will only increase in the coming year,Smith says. Our agents are proud that they can respond to client requests no matter where they are, 24/7. It’s all part of meeting and exceeding our clients’ expectations every time.
 
Asked what it meant to win the 2015 Best Real Estate Company award, Smith responds, We’re so proud NorthBay biz readers have chosen us as the number one brokerage in the North Bay. We work very hard every single day to be the best real estate services company, and we couldn’t be happier that they agree. Thank you for your support, and we look forward to continuing to serve you for many years to come.

 

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