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July 2015 Health


Budding Foodies

Motivating kids to experience the healthy aspects of cooking is no problem for Chef Hollie Greene, an entrepreneur and cooking instructor who’s using her skills to help low-income schools in Novato teach students how to cook healthier at home. Greene has realized children’s health issues may be a result of fruits and vegetables not being an important part of a household. She launched her online instruction course, JoyFoodly, to reach the homes of both parents and their children to encourage them to learn about healthy cooking. The website provides a variety of fun recipes for kids and their parents to enjoy.
 
Lu Sutton Elementary School in Novato is the first to experience Greene’s Barnraiser campaign, which helps fund a healthy cooking program for kids attending the school. The program provides cooking education to help broaden the appetites of the kids and show them how to make healthy cooking delicious. Her goal is to expand the project into the Novato Unified School District as well as create a similar project that can be sustained in all school districts nationally.
 
“What if I told you I could get families to fall in love with cooking and eating vegetables and fruits? Parents have told me their kids joyfully try zucchini, eggplant, cabbage and kohlrabi, because they know how to cook them simply at home—and make them delicious,” says Greene.
 

Way to Go

In May, companies across Sonoma County participated in the Team Bike Challenge, in which company-specific teams tracked their cycling mileage for the month in a competition to cover the most ground. Sponsored locally by the Sonoma County Bicycle Coalition, the contest included all nine Bay Area counties and was broken in to categories by company size.
 
SolarWorks in Sebastopol (pictured here at the recharging station at Community Market in Sebastopol) fielded a team of four riders and clocked 135 total miles, landing them sixth among small Sonoma County companies (50 employees or less). Tops in that tally was Sonoma County Agricultural Preservation and Open Space District, which rode 643.4 miles (among a team of 14).
 
Across all counties and categories, riders reached a whopping 478,925.1 miles, which saved 478,925 pounds of CO2 from the air.
 

Sustainable Hydration

Petaluma-based Camelbak is making its way across the country with its #DitchDisposablecampaign, which is featured at music festivals and grassroots events to provide free filtered water to everyone attending (NorthBay biz spotted it at BottleRock in May). The campaign’s goal for 2015 is to not only inspire festival goers to stay hydrated but also discourage the use of more than 2.5 million disposable water bottles nationwide.
 
“We hope to help consumers create hydration habits that are healthy for them and healthy for the planet,” says CMO Chris Strain. Camelbak is trying to motivate event and festival attendees to use reusable containers instead of plastic, single-use water bottles. It’s combining its #Hydrated message with its #GotYourBakmessage to promote the significance of hydration for all activities.
 
Camelbak is asking its fans to take a 30-day pledge to promote the campaign to help reduce the waste going into landfills. Since launching the campaign and pledge in 2011, more than 5 million disposable bottles have been offset and, just this past year, it reached more than 1.6 million people attending the music festivals.

 

In this Issue

The Ancient Practice of Biodynamic Farming

Seeking stronger relationships with the Earth and ways to express truly unique terroirs, winemakers and vineyard owners across Napa and Sonoma are embracing biodynamics —“organics on stero...

Budding Business

The legalization of the cannabis market is predicted to generate more than $20 billion in U.S. sales, but rules and regulations are still in a state of flux....

Rocking the Wine World

Sonoma Cast Stone in Petaluma has been making concrete fermentation tanks for eight years. Owner Steve Rosenblatt started his company 20 years ago to create concrete for custom walls, countertops an...

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