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  Cover Story

October 2017
Driven To Succeed

To call Sonoma Raceway a track is an understatement. The year-round motorsports complex is home to 75 businesses in 104 shops, a performance racing school, a kart track, several campgrounds, 44 pit stalls, a café and gift store, as well as a myriad of food and beverage vendors during events. The complex, sitting on 1,630 acres of land.

Feature stories

Rebranding

The fear of getting stale has many businesses looking at freshening up their brand—a process that requires much more than a simple logo redesign or new tagline, according to Trini Amador, managing partner of BHC Consulting. BHC is a Healdsburg-based brand strategy team that develops, refreshes or consults on global brand strategy or research projects for hundreds of global, regional and local brands.


Balancing Act

Striking a balance between work and home life is a challenge for today’s workers. A Pew Research Study conducted in 2012 showed that half of all working parents with children under 18 found juggling competing priorities difficult, and one-third thought they were spending too little time with their children. Work tends to occupy the greatest part of the day, and it’s the way many people define themselves, so job satisfaction is important.


How To Protect Your Small Business

Your small business is humming along smoothly, providing a service or product that’s keeping your bottom line—and your customers—happy. Suddenly, a serious issue arises with an employee, a vendor, or a business partner. Chances are it will lead to a thorny legal problem you’d prefer to avoid but forced to confront.

Now what?


Its The Law

The state legislature seems to be working overtime to write, revise, refresh and get bills passed that secure the trend toward better pay, benefits, equality and hiring practices for employees—which could be bad news for employers. Currently, five new pieces of legislation have been working their way through the state legislature this year and are at various stages of approval or revision.


Columns

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bonus issue

In addition to our 12 monthly issues, NorthBay biz produces four special bonus issues during the year. A annual perspective on the North bay county by county, The NorthBay biz 500, a compilation of the top 500 revenue producing companies is published in February. In May our annual readers' poll of the best companies doing business in the North Bay hits the newsstands. And Finally our special NorthBay biz Wine/Harvest Fair issue is published in October.
So that means NorthBay biz' insightful business analysis, comments, special features and columnists are available 16 times every year for our 55,000+ readers to enjoy.

NorthBay Perspective


 

In this Issue

Driven To Succeed

To call Sonoma Raceway a track is an understatement. The year-round motorsports complex is home to 75 businesses in 104 shops, a performance racing school, a kart track, several campgrounds, 44 pit ...

Rebranding

The fear of getting stale has many businesses looking at freshening up their brand—a process that requires much more than a simple logo redesign or new tagline, according to Trini Amador, mana...

How To Protect Your Small Business

Your small business is humming along smoothly, providing a service or product that’s keeping your bottom line—and your customers—happy. Suddenly, a serious issue arises with an emp...

See all...