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  Cover Story

August 2018
Focus On Inflammation

The word inflammation comes from the Latin word inflammationem, which means “a setting on fire.” Certainly anyone who has experienced the feelings of heat, redness, swelling, pain and burning that makes the origin of this word an accurate description. But what exactly is inflammation and how can it hurt—as well as help—your body?

Feature stories

Crisis Management & Lessons Learned

Deborah Yount received the first call at 4 a.m. on October 9. A massive wildfire was raging through north Santa Rosa and the Fountaingrove area, where Medtronic operates a facility that employs 600. Two hours later, Yount, the vice president of human resources for the cardiac and vascular group, together with other leaders mobilized a team to account for and ensure the safety of its large workforce. A lifelong Sonoma County resident who lives in Petaluma, Yount was fortunate to be in a position to help instead of needing to be evacuated.


The Science of Hope

Rare diseases are one of medicine’s big challenges. The number of people that any one disease affects is small—fewer than 200,000 nationally—and patients are scattered across the country, so it’s unusual for most physicians to ever encounter a case. And when the few doctors who do see them are able to make a diagnosis, it can be difficult to find an effective treatment, since so few exist. The dearth of treatments is the result of a market that is too small to generate big profits, thus providing little incentive for large pharmaceutical companies to produce what are known as “orphan drugs.”


Integrative Medicine

A 40-year old Santa Rosa mom with common, everyday life stress was suffering from migraine headaches so disabling that she would lose work several times a month. “Ordinary medications hadn’t worked,” says Catherine Gutfreund, M.D., “Alternative medicine is the old term for anything that was not Western medicine. Integrative medicine is now the term to use because alternative medicine gives the impression that it’s something other than traditional or Western medicine,” she adds.


Now Trending

Americans spend plenty of time on the job. From tech engineer to CEO, accountant to graphic designer, those working the usual nine to five spend plenty of time on the job. All of us deserve a workplace that fits. A typical scenario, say 40 hours a week (with no overtime and two weeks vacation) results in 2,000 hours a year, or 22.8 percent of someone’s life, transpiring at work. If some of that time is spent in pain resulting from the office environment such as computer-related eye strain, back pain or carpel tunnel syndrome—overwork can transform into outright disability. Even minor complaints can result in fatigue, dangerous loss of alertness and decreased productivity.


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In addition to our 12 monthly issues, NorthBay biz produces four special bonus issues during the year. A annual perspective on the North bay county by county, The NorthBay biz 500, a compilation of the top 500 revenue producing companies is published in February. In May our annual readers' poll of the best companies doing business in the North Bay hits the newsstands. And Finally our special NorthBay biz Wine/Harvest Fair issue is published in October.
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NorthBay Perspective


 

In this Issue

Focus On Inflammation

The word inflammation comes from the Latin word inflammationem, which means “a setting on fire.” Certainly anyone who has experienced the feelings of heat, redness, swelling, pain and bu...

Crisis Management & Lessons Learned

Deborah Yount received the first call at 4 a.m. on October 9. A massive wildfire was raging through north Santa Rosa and the Fountaingrove area, where Medtronic operates a facility that employs 600....

Integrative Medicine

A 40-year old Santa Rosa mom with common, everyday life stress was suffering from migraine headaches so disabling that she would lose work several times a month. “Ordinary medications hadn&rsq...

See all...

  

 

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