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Longing To Win Over Google? Stay Transparent

Columnist: Jenny Kaplan
Mar, 2019 Issue

So, let’s not waste time and resources on tricks, but rather the time-tested actions that lead to lasting relationships and translate to real business for you. After all, what is your end game? Getting in good with Google, or getting good business? Wil Reynolds, an SEO strategist who has been in the game since 1999, said it best: “SEOs need to stop driving clicks and start building cliques.”

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In this Issue

Rebuilding: Sonoma County Housing Sites

Take a spin through Santa Rosa’s Coffey Park neighborhood and you’ll see what recovery and resiliency look like. Efforts to rebuild thousands of lost homes have ramped up to full speed i...

Fighting Fire With Forethought

As new homes rise in North Bay neighborhoods leveled by fire, it appears life is slowly returning to normal. There is, however, a factor we cannot underestimate: the ever-present risk that comes wit...

Rohnert Park Renaissance

For decades, the city of Rohnert Park has longed for a downtown. Rotary president, Pat Miller remembers moving to Rohnert Park with her boyfriend, now husband, in 1978, and finding disappointment....

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