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An Open Letter to Brandon Frere

Columnist: Lawrence Amaturo
Jan, 2019 Issue

Seriously?! While our editorial team is on the verge of compiling an entire issue dedicated to the generosity of the North Bay business community, you go and get yourself arrested by the FBI for alleged fraud? (This is pretty bad timing, man!)

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Are You Pro Growth Or No Growth?

Columnist: Lawrence Amaturo
Dec, 2018 Issue

Who would even pause to respond before signaling a resounding “Yes!” to being pro-growth? How else do we expand opportunities for business to thrive? How else do we develop employee talent and protect our organizations from competitive threat? When it comes to business, if you’re not growing, you’re dying, right?

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A Toxic Mix: Cannabis Dispensaries & Family Hotspots

Columnist: Lawrence Amaturo
Sep, 2018 Issue

Since the recreational use of cannabis was formally legalized on January 1, the emerging cannabis industry has been making headlines across the North Bay. As you may recall, we covered the topic in the July issue in “Growing Pains,” and I’ve received numerous emails from our readers since then.

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The Worlds of Health and Business

Columnist: Lawrence Amaturo
Aug, 2018 Issue

Welcome to the August “Health & Medicine” issue, which merges the worlds of health and business. Maintaining good health doesn’t happen by accident—it requires an intentional effort to make good lifestyle choices. Whether you’re a large employer or a small business owner, chances are you know how important it is to support the health of your employees. In this issue, there’s something for everyone.

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GameChangers 2018

Author: Lawrence Amaturo
NBB Top 500, Jul, 2018

GameChanger—I just love the sound of the word, don’t you? It applies to sports, science and tech, and it certainly applies to business here in the North Bay. We’ve been highlighting business GameChangers at Northbay biz magazine for six years now, and it’s become one of our most anticipated issues for very good reasons. Being a GameChanger doesn’t necessarily assure success, but rather indicates a transformational way of doing something a bit differently than your peers and competitors. The prospect of success, that illusory and fleeting moment, is not fixed whatsoever, making the outcome all the more interesting to the rest of us. And it sure makes for fascinating reading!

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The Risky Biz of Cannabis

Columnist: Lawrence Amaturo
Jul, 2018 Issue

God must have created the North Bay with “agribusiness” in mind. From the moment you drive North over the Golden Gate Bridge, the diverse microclimates, varied topsoil compositions and glorious sunshine join to create the perfect environment for growing just about anything.

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The Power of Education & Challenges in the Skilled Labor Market

Columnist: Lawrence Amaturo
Jun, 2018 Issue

Welcome to our “Education and Jobs” issue! This year, Santa Rosa Junior College celebrates its centennial—100 years of service to the community. Many accomplished people in every profession started their academic careers at a community college. Steve Jobs started Apple Computers in the Jobs’ family garage with a fellow student from De Anza College (Cupertino, Calif.). Eileen Collins, a retired NASA astronaut, was the first female pilot and first female commander of a Space Shuttle, graduated from Corning Community College (Corning, New York) in 1976. And two-time academy award winner, Tom Hanks, studied theater at Chabot College (Hayward, Calif.), before transferring to California State University, Sacramento.

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Congratulations to the Best of the Best

Columnist: Lawrence Amaturo
NBB Best Of, May, 2018

Welcome to the BEST Of the North Bay issue of NorthBay biz magazine. All of us get a thrill presenting this annual celebration of our very best businesses in Napa, Marin and Sonoma counties across dozens of industries. Inside, we reveal the 2018 winners of our annual readers’ poll, and you’ll get a glimpse of why these companies were voted the BEST Of in the North Bay.

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On Women and Being a Feminist

Columnist: Lawrence Amaturo
May, 2018 Issue

Allow me to let you in on a little secret: I am a feminist. Now I am not referring to the overused, much maligned (and incorrect) descriptions of this term—no bra burners or male chauvinist pigs commentary intended whatsoever. Being a feminist has nothing to do with male bashing and everything to do with gender equality. My definition of feminism is one that sees women as equally capable to succeed in their chosen paths as anyone else. As a husband and the father of two teenage daughters, I know a thing or two or three about women. My wife, Susan Chinn Amaturo, is a full-time working mother, and my two daughters are stepping into their young adult lives with their own hopes, goals and dreams. They are strong, determined and resilient.

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Lets Resolve Construction Barriers Together

Columnist: Lawrence Amaturo
Apr, 2018 Issue

The firestorm of October 2017 brought a pernicious problem into the light and shoved it firmly center stage—a dearth of skilled construction labor. But long before the wildfires, Mike Yates, president of the local Teamsters, knew the North Bay had a severe shortage of well-trained construction workers. Jack Buckhorn of the North Bay Labor Council and North Coast Builders Exchange and Marin County Builders Exchange CEOs Keith Woods and Rick Wells did, too. It was one of the factors behind delayed construction projects, artificially inflating construction pricing and contributing to the stampede of skilled talent driving from the North Bay to San Francisco and Silicon Valley for more lucrative work, despite the oppressive commute.

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Economic Booms and the Haves and Have-Nots

Columnist: Lawrence Amaturo
NBB Top 500, Mar, 2018

It looks like we’re in for a great ride this year. Who knows for how long, but the North Bays economic engine is roaring on eight cylinders. Roadblocks lie in wait—employment obstacles, natural disasters, partisan disputes and often stifling regulatory hurdles—but our areas strongest companies are as vigorous as theyve been in a decade. Youll see for yourself as you review this years long anticipated NorthBay biz Top 500 data.

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First and Second Loves

Columnist: Lawrence Amaturo
Mar, 2018 Issue

My first love from California was (and still is) my wife, Susan Chinn Amaturo. My second love was Rafanelli Vineyards Zinfandel. I’m not so sure the first would have happened if not for the second

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The Power of Reflection

Columnist: Lawrence Amaturo
Feb, 2018 Issue

“Review, reflect and realign”—this was the essence of the advice my father, Joe Amaturo, gave me the morning of my birthday last November. I thought sharing a lack of interest in my own birthday that day would have sat well with a guy who’s observed a bunch more birthdays than I have; boy was I wrong. He had a completely different take on the matter and admonished me for not jumping on the opportunity to take stock that day and improve myself. My father’s 90-plus years of wisdom clarified that birthdays offer a chance to reflect upon your successes, learn from any failures and to realign yourself before moving forward. Each new year offers each of us that same opportunity. 

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The Gift of Giving

Columnist: Lawrence Amaturo
Jan, 2018 Issue

Have you heard of the Florida-based supermarket chain known as Publix? Founded in 1930, Publix is recognized by loyal shoppers and its competition as one of the best-run retailers in the nation. George Jenkins was its rags-to-riches founder and acquired, innovated, and mentored his way to create a $9 billion dollar grocery behemoth. Jenkins introduced wide aisles, automatic door openers, air conditioning and brightly-lit merchandise to the industry and benefited greatly because of it.

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New Beginnings and New Perspectives

Author: Lawrence Amaturo
Dec, 2017 Issue

Welcome to our fifth edition of North Bay Perspective, and my first column as the new publisher ofNorthBay biz. In this year’s Perspective issue, we take an in-depth look at long-standing problems in the North Bay and the steps community leaders have taken to resolve them. In the aftermath of the October wildfires, many of these problems have been amplified, and it’s clear that each of the counties must boldly move forward to recover, rebuild and thrive. It’s an all-hands-on-deck time for us that has already altered the real estate, employment, medical, construction and skilled-labor fields. In the coming issues, we’ll analyze these challenges and report on the opportunities they present.

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In this Issue

Working With Addiction: A Nationwide Crisis

A glass of perfectly chilled champagne to toast a milestone is one of life’s rituals, and pharmaceutical products are crucial for managing pain. While alcohol and prescription drugs have value...

Cannabis As Medicine

In the pop culture of the ’60s, tie-dye attired hippies gathered in San Francisco’s Haight-Asbury district to smoke pot, protest the war in Viet Nam and advocate for civil rights. And th...

Gut Bugs

What has 100 trillion members, can make you feel exuberant or depressed, are as unique to you as a fingerprint and weighs less than four-and-a-half pounds? Give up? The colony of microorganisms, or ...

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