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|DATE / TIME||EVENTS / INDUSTRY||LOCATION|
|Sep 18, 2012-|
Sep 18, 2012
07:30AM - 10:00AM
|7 Keys to Email Marketing with Elyse Tager|
Email marketing produces more than three times the ROI of social networking. Learn 7 key email techniques from Constant Contact's Elyse Tager.
McInnis Park Golf Center Restaurant, 350 Smith Ran
Bay Area Consultants Network presents: 7 Keys to Email Marketing with Elyse Tager Tuesday, September 18, 7:30am-10:00am, San Rafael MORE INFO: http://BACNetwork.com Sometimes you hear social media enthusiasts say "Email is dead." Not true! Email remains one of the most effective-and cost-effective-marketing tools available to businesses today. The Direct Marketing Association put the ROI of e-mail marketing at $40.56 for every dollar spent in 2011, as opposed to an ROI of $12.71 for social networking and $10.51 for mobile. (Magill Report, 10/4/11, http://bit.ly/qHbF03) You don't need a large team or a big budget for email marketing, which makes it a good tool for consultants. But if you want that fantastic ROI, you do need to know how to use it properly. Come to the September BACN meeting to learn tips to increase your email deliverability and open rates, techniques for writing good headlines and content, and perhaps most importantly, strategies for getting -- and keeping -- high quality prospects, customers and members. Speaker Elyse Tager will cover * List Building * Setting Your Objectives * Choosing Format and Frequency * How to get Your Emails Opened * Creating Compelling Content * Tracking Your Results * Segmenting Your List About the Speaker Elyse Tager is West Coast Regional Development Director for Constant Contact. A long-time marketer and passionate entrepreneur, Elyse has helped hundreds of small businesses, associations, and nonprofits develop and implement effective social media and email marketing strategies to grow their business or organization. Elyse is a popular speaker, writer and educator known for providing marketers with the practical tools, techniques and strategies they need to grow their business using the combined firepower of email and social media marketing. She has also been a past columnist for ClickZ and contributor to Network World on various marketing topics. DATE/TIME: Tuesday, September 18 7:30am-10:00am LOCATION: McInnis Park Golf Center Restaurant 350 Smith Ranch Road San Rafael, CA, 94903 415-491-5961 http://www.mcinnisparkgolfcenter.com/ COST/REGISTRATION: $35 in advance by credit card; $40 cash or check at the door. http://bacnsept2012.eventbrite.com/ MORE INFO: Website: http://BACNetwork.com Email: firstname.lastname@example.org Phone: 415-944-7459 Contact: Harry Chapman About Bay Area Consultants Network: The BACN Mission: To improve business success through networking and programs for Bay Area consultants. Program topics range from successful marketing techniques to networking for referrals and sales strategies. Attended each month by approximately 40-50 consultants with 1 - 30 years experience in diverse fields of management consulting and related professions.
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