Oct 26, 2012-
Oct 26, 2012
07:30AM - 10:00AM
'So whadda YOU do?' Better Prospecting with Cox Ferrall
Everybody talks about networking but nobody really tells you how to do it. Learn 3 key tools for answering the question 'So Whadda YOU do?'
McInnis Park Golf Center Restaurant, 350 Smith Ran
Event Description

Bay Area Consultants Network presents: 'So whadda YOU do?' Better Prospecting with Cox Ferrall Friday, October 26, 7:30am-10:00am, San Rafael MORE INFO: Marketing Conversations (a.k.a. Prospecting Chats) are the most cost-effective way to generate referrals, leads and new business. Now there is a tool kit to help you get past the angst of elevator pitches. Everybody talks about networking but nobody really tells you how to do it. When you're at a mixer or business dinner or even at the pool with the kids, SOMEBODY is going to turn to you and say "So! Whadda YOU do?" Come learn three key tools for responding ... and creating a useful conversation! Develop a clean opening response -- a Positioning Statement -- that will actually advance the conversation (and not send the questioner fleeing from yet another elevator pitch). This tool actually answers the question, "Whadda YOU do?" Hone a concise Problem Statement that will tell your questioner how you actually help your clients. You will be able to answer the "Whazzat?" question that inevitably follows a good Positioning Statement. Create Your Story, a jargon-free, plain-English narrative that gives your conversational partner the full flavor of your services. It is a very special kind of story that puts your listener in your shoes. It tells what you do through the eyes and ears of you clients! Each of the three major tools (plus a bonus Requirements Sentence exercise) will be done collegially at the round tables. Everyone will have a chance to develop each tool and share it with their table mates. About the Speaker Cox Ferrall is an executive sales coach, a veteran of the management consulting community, and one of the most sought-after speakers of our industry. Three-times a top-ranked keynoter at the IMC's National Confab, a Speaker of the Year for Patca, and winner of accolades at numerous other professional service events, Cox really talks his walk! A Certified Management Consultant (CMC) since the mid-80's and a Fellow of the Institute of Management Consultants (FIMC) since 1997, Cox has long been known as a caring and sharing colleague. DATE/TIME: Friday, October 26 7:30am-10:00am LOCATION: McInnis Park Golf Center Restaurant 350 Smith Ranch Road San Rafael, CA, 94903 415-491-5961 COST/REGISTRATION: $35 in advance by credit card; $40 cash or check at the door. MORE INFO: Website: Email: Phone: 415-944-7459 Contact: Harry Chapman About Bay Area Consultants Network: The BACN Mission: To improve business success through networking and programs for Bay Area consultants. Program topics range from successful marketing techniques to networking for referrals and sales strategies. Attended each month by approximately 40-50 consultants with 1 - 30 years experience in diverse fields of management consulting and related professions.

Fee: $0.00

Contact Information
Name: Harry Chapman     Email:
Phone: 415-944-7459



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