Jun 01, 2013
08:00AM - 09:00PM
Sports Authority Announces the Grand Re-Opening of Santa Rosa Location
Join Former San Francisco Giants First Baseman J.T. Snow to celebrate Saturday’s grand re-opening, plus enjoy special promotions and giveaways
Event Description
Englewood, CO (May 28, 2013) – Sports Authority, one of the nation’s largest full-line sporting goods retailers, today announced that it will host a grand re-opening for its store in Santa Rosa, CA this Saturday, June 1, 2013. The newly renovated 41,000 square-foot store opens at 8AM and is located at 1970 Santa Rosa Avenue. The Santa Rosa location will feature an intuitive new format, making it easier than ever for customers to find exactly what they need. With specialty sport shops and a spacious new layout, the store has been designed specifically to enhance the shopping experience.
Sports Authority is the premiere store for all things sporting good, and is dedicated to providing customers with great values and great brands, such as Nike, Under Armour, adidas, The North Face, TaylorMade and more.
“We are excited to celebrate the grand re-opening of our Santa Rosa store,” said Darrell Webb, Chairman and CEO of Sports Authority. “Sports Authority believes in celebrating the good in sport, and we are delighted to bring this philosophy to the 77 locations we have throughout California, while providing great value and outstanding service to the athletes and sports organizations in the Santa Rosa community.”
To celebrate the Santa Rosa Sports Authority grand re-opening, the first 250 customers will be awarded with Sports Authority Scratch and Win “Mystery Bucks” that range from $5 to $500 in value, plus we will conduct hourly $100 gift card drawings from 9AM – 6PM. Enter for a chance to win a $500 Sports Authority shopping spree (entry period runs June 1 – June 8). Also, Sports Authority is hosting an appearance by Former San Francisco Giants First Baseman J.T. Snow on Saturday from 1PM – 2:30PM.
Customers are invited to join The League, Sports Authority’s loyalty program, which gives members a point for every dollar spent. Within a quarterly period, members who earn 100 points or more will receive 5% back on all in-store merchandise. Plus, during the grand re-opening week, The League members will earn double points on all in-store purchases.
Regular store hours will be Monday through Saturday 9AM – 9:30PM and Sunday 9AM – 8PM. For more information, please visit
About Sports Authority
Headquartered in Englewood, Colorado, Sports Authority is one of the nation’s largest full-line sporting goods retailers with more than 475 locations across 43 states.  Sports Authority offers a broad range of sporting goods from leading brands and is the active family’s destination for footwear, apparel, fitness, team sports and outdoor recreation. The League by Sports Authority, a free and easy rewards program, offers members 5% back on every $100 spent during a quarterly period.  For a list of store locations and information, or to shop online, visit The Company also owns and operates ten S.A. Elite locations that offer a premiere assortment of high-end performance apparel, footwear and accessories. Visit for more information. Follow Sports Authority on Facebook ( and Twitter (
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