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|DATE / TIME||EVENTS / INDUSTRY||LOCATION|
|Feb 06, 2015-|
Feb 06, 2015
09:00AM - 12:00AM
|Wine Market Council 2015 Consumer Research Conference|
Tenth annual consumer research conference includes discussions on Americans’ changing attitudes toward wine
Lincoln Theater, Yountville
Wine Market Council's tenth annual consumer research conference will include discussions on Americans’ changing attitudes toward wine. Guest speaker, Jon Bonné, wine editor for The San Francisco Chronicle, will discuss the changes in American wine, the maturing of our wine culture, and the rise of a confident new generation of wine lovers. John Gillespie of Wine Market Council will present data from Wine Market Council’s most recent U.S. adult population segmentation study, the annual survey of high frequency wine drinkers, and data from a study of consumer imported wine purchase and consumption behavior. In addition, Danny Brager, senior vice president, alcoholic beverages, Nielsen, will provide an updated wine industry overview including the most recent trends inclusive of both retail and direct-to-consumer wine channels, as well as perspectives on the battle for occasions within the broader adult beverage industry.
Cows grazing along hillsides and in seaside meadows are a picturesque and familiar sight in Marin and Sonoma counties. Dairy farms have been a local presence for more than 100 years, but thes...