Wine Market Council's tenth annual consumer research conference will include discussions on Americans’ changing attitudes toward wine. Guest speaker, Jon Bonné, wine editor for The San Francisco Chronicle, will discuss the changes in American wine, the maturing of our wine culture, and the rise of a confident new generation of wine lovers. John Gillespie of Wine Market Council will present data from Wine Market Council’s most recent U.S. adult population segmentation study, the annual survey of high frequency wine drinkers, and data from a study of consumer imported wine purchase and consumption behavior.  In addition, Danny Brager, senior vice president, alcoholic beverages, Nielsen, will provide an updated wine industry overview including the most recent trends inclusive of both retail and direct-to-consumer wine channels, as well as perspectives on the battle for occasions within the broader adult beverage industry.