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|DATE / TIME||EVENTS / INDUSTRY||LOCATION|
|Sep 24, 2015-|
Sep 24, 2015
08:00AM - 09:30AM
|The Differences Between Sponsorship & Fundraising|
Fundraising vs. Sponsorship: Choosing What’s Right for Your Situation
Presented by Toni Bodenhamer
Fundraising vs. Sponsorship
Choosing What’s Right for Your Situation
Fundraising and Sponsorship are two different ways to secure funding, although the terms are sometimes used interchangeably. Each requires its own approaches, tasks, skills, timelines, and materials. We’ll talk about what each requires, how to choose which to pursue, and the key tasks to make each successful.
You will learn
• The difference between sponsorship and underwriting for events
• The preparation you need before you solicit sponsors or underwriters
• Who to ask and when to ask
• Conversation strategies in asking
• What to do after you get the check
• How to choose which to use
Toni Bodenhamer has been working in Sonoma County’s nonprofit world for more than 25 years. She has served on boards and contracted as staff to nonprofits, serving as Executive Director, Marketing Director, Event Manager, and/or Sponsorship Manager. She typically raises $150,000-$500,000 annually, a cumulative total for multiple clients. Her clients have included Petaluma’s Butter & Egg Days Parade, The Sonoma County Economic Development Board, Red White & Boom, Sonoma County Harvest Fair, Sonoma-Marin Fair, and Las Vegas Veterans Day Parade, among others. She has taught classes and workshops on sponsorship, marketing and event management through the CalFest, the Association for California & Nevada Event Managers and Volunteers; the Atascadero Downtown Association, The Big Bear Event Resource Office, and Sonoma State University.
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