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Re:Thinking Ice Cream

George Haymaker launched Re:Think—an ice cream company serving real, healthy and guilt-free ice cream by the pint in 2018. A recovering alcoholic, Haymaker struggled with addiction. He was at the end of his road, he explains, taking 50 pain pills a day, along with at least a bottle of hard liquor. After attempting suicide, Haymaker entered rehab where he was forced to “rethink” everything in his life. He gradually began piecing his life together, with a driving force leading him toward an entrepreneurial and healthy business opportunity.

During his recovery, his body constantly craved the missing sugars from alcohol. He turned to ice cream regularly, as it was the only delicacy that brought him total satisfaction. “I couldn’t find an ice cream on the market that gave me the satisfaction I wanted from a real ice cream, while maintaining a responsibility to my health and well-being,” he says. “I worked with a trainer and food scientist to develop the Re:Think recipes, which satiated my ice cream cravings, yet were lower in sugar and calories along with added benefits that other ice creams didn’t have.”

Re:Think contains two times the protein, half the calories and a third of the sugars as regular ice creams., and are sweetened with a touch of organic agave. A cornerstone in recovery, giving back is essential in providing help to others—something Haymaker lives by through donations and community involvement. “In recovery, it’s believed that helping others brings great joy and comfort to one’s soul. “I practice helping others in my own life and have made it a core tenant in our brand.” The company donates ice cream and time to various causes such as Rebuild Wine Country, Holiday Heroes, Teens Connect, and several school fundraising events by donating half of their proceeds to schools. Re:Think is available at grocery chains throughout the North Bay. Flavors include Cardamom Pistachio, Chocolate Majesty, Meyer Lemon Poppyseed and Turmeric Ginger.

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Sweet Treats in Sonoma

In Sonoma, a sweet little bakery is serving up a variety of desserts and croissants for dessert lovers. Owners Zaclyn and Albert Rivera opened the doors to Sweet Pea Bake Shop in December. Sweet Pea was a nickname Zaclyn’s late mother gave her as a child. She taught Zaclyn how to bake, and later, Zaclyn was inspired to turn baking into a career in memory of her mother.

“We found after living in Napa for several years, that many of the bakeries were old school,” he says. “Full of overly sweet goods, pricey and primarily aimed at tourists, there was nowhere that offered anything current.” They wanted to introduce new products to the Napa community, so they acquired their CFO permit and moved into a shared kitchen space for production. “We got our start at a local farmers market and received great feedback,” he says.

They eventually outgrew their shared space. “We began looking for a retail location and found a bakery for sale in Sonoma,” says Albert. “The opportunity of having a fully-equipped kitchen was appealing to us. We got to know Sonoma and liked the small-town feel.”

The bakery is known for its croissants, a local favorite—especially the   pretzel croissant, churro croissant and Kouign Amanns. “We offer a variety of different French macaroons, including birthday cake, Rice Krispie and Thai tea,” he says. They even make traditional French canneles. “Our canneles, with non-traditional flavors such as mocha and elderflower, are baked in traditional copper molds.”

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