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  Cover Story

February 2019
Working With Addiction: A Nationwide Crisis

A glass of perfectly chilled champagne to toast a milestone is one of life’s rituals, and pharmaceutical products are crucial for managing pain. While alcohol and prescription drugs have value, they also come with a cruel downside: the addiction to such substances has the power to take control of one’s life, often causing immeasurable damage. Addiction is a formidable challenge. The National Institute on Drug Abuse describes it as “a chronic disease characterized by drug-seeking and use that is compulsive, or difficult to control, despite harmful consequences.” No one chooses to be an addict; instead, it usually creeps up on people. One drink follows another, or unrelenting pain creates the need for more medication. Repeated use, however, leads to changes in the brain that interfere with self-control and destroys an individual’s ability to resist the urge to have one more drink or take another pill.

Feature stories

Cannabis As Medicine

In the pop culture of the ’60s, tie-dye attired hippies gathered in San Francisco’s Haight-Asbury district to smoke pot, protest the war in Viet Nam and advocate for civil rights. And though activism continued, attire evolved to faded denims, the preppy J. Crew look and Mad Men suits. Over the next two decades or so, cannabis, though still illegal, became socially acceptable replacing the martini at cocktail parties.    


The Dark Side of Sugar

This might be hard to swallow, but humans didn’t always possess such a sweet tooth for sugar. Sugar was once considered a “fodder” crop, which meant very little of it found its way into human diets. It’s presumed that in ancient times people chewed on sugarcane stalks occasionally. In the 1960s big sugar paid off scientists to downplay the effects of sugar on heart disease, and instead convinced them to place the blame on saturated fat as the nutritional scapegoat. These deceptive efforts persist to this day. In 2015, The New York Times found that “big sugar” behemoth Coca-Cola funded scientists who downplayed the link between sugar and obesity. The following year, The Associated Press revealed that “big sugar” companies funded studies claiming that children who eat candy weigh less than those who don’t. Fortunately, today’s scientific research on sugar isn\\\'t as artificial as it was a few decades ago.


Gut Bugs

What has 100 trillion members, can make you feel exuberant or depressed, are as unique to you as a fingerprint and weighs less than four-and-a-half pounds? Give up? The colony of microorganisms, or “microbiota,” as they’re properly called, that live in our gut. These are colonies of microorganisms living in your intestines, and as medical science is learning, these microorganisms have a lot to do with your health. Gut bugs facilitate digestion, influence your metabolism, strengthen your immune system and maintain your mental well-being—when they’re happy. But as medical scientists are learning, when they are not happy, our microbiota play a key role in a surprising array of illnesses ranging from general un-wellness to rheumatoid arthritis, irritable bowel syndrome, inflammatory bowel disease (IBS), allergies, asthma, headache, fatigue, anxiety and even depression.


Connecting the Dots

If you’re an employer, you know the hiring process for a new employee is complicated. Being a good judge of character and sealing a job offer with little more than a handshake served most employers well for a long time. Now, more regulations exist that employers must follow to the letter when they’re considering job candidates.


Columns

Monthly Features

bonus issue

In addition to our 12 monthly issues, NorthBay biz produces four special bonus issues during the year. A annual perspective on the North bay county by county, The NorthBay biz 500, a compilation of the top 500 revenue producing companies is published in February. In May our annual readers' poll of the best companies doing business in the North Bay hits the newsstands. And Finally our special NorthBay biz Wine/Harvest Fair issue is published in October.
So that means NorthBay biz' insightful business analysis, comments, special features and columnists are available 16 times every year for our 55,000+ readers to enjoy.

NorthBay Perspective


 

In this Issue

Working With Addiction: A Nationwide Crisis

A glass of perfectly chilled champagne to toast a milestone is one of life’s rituals, and pharmaceutical products are crucial for managing pain. While alcohol and prescription drugs have value...

Cannabis As Medicine

In the pop culture of the ’60s, tie-dye attired hippies gathered in San Francisco’s Haight-Asbury district to smoke pot, protest the war in Viet Nam and advocate for civil rights. And th...

Gut Bugs

What has 100 trillion members, can make you feel exuberant or depressed, are as unique to you as a fingerprint and weighs less than four-and-a-half pounds? Give up? The colony of microorganisms, or ...

See all...

  

 

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